This region is best known for apples; other produce includes walnuts, apricots, plums, pomegranates, wheat, corn, and a wide variety of garden vegetables.
Because Midelt is a new city, almost all Mideltis can trace their roots either to one of the nearby villages or to elsewhere in Morocco. The city also lacks the sharply defined neighborhood divisions and traditional souqs of older Moroccan cities.
The most compelling reason to visit Midelt is to explore the peaks of the eastern High Atlas. The town may look initially drab – it consists of little more than a main street and a few oversized restaurants – but the atmosphere is surprisingly relaxed and pleasant. The town offers a few good places to shop for superb Berber rugs made by local women from the Middle Atlas.
Midelt is a great place to shop for different Berber rugs and textiles. The first place to explore is the carpet souk south of the main souk, Souk Djedid, a daily fruit and vegetable market. In this arcaded market, shops pile up carpets, rugs and textiles in a variety of patterns and colours.
The rugs are mostly local, with geometric patterns reflecting the design of local Berber tribes of the Middle Atlas. You can see good examples of this at the Etoile du Sud carpet shop and the Maison Berbere a few doors away.
The elevation of Midelt cools the daily temperatures to make Midelt one of the most temperate of the inland towns. However, many coastal towns have milder temperatures, warmer in winter and cooler in summer.